Ten minutes of questions.Marketing that sounds like you.

You did the brave part already. You left, you put your name on the door, and you got good at the work.
Outset spends ten minutes asking about that work, then writes the posts, the client emails and the website copy in your own words.
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Outset — Interview demo

Examples of the questions Outset asks during the interview:

  • What should the reader understand most clearly about this sale?
  • Let’s establish your stance: what position are you taking?
  • Let’s begin with your offering: what are you presenting?
  • Let’s start with the core message. What update or decision are you sharing?

How it works

Set out in four steps.

  1. 01

    Ten minutes of questions

    It asks about the work you have already done. Nothing to prepare and nothing to decide.

  2. 02

    Always up to date

    Ask it to go and research while you work. It pulls what is current on your topic, so nothing you publish is running on old information.

  3. 03

    Your week fills in

    Posts, client emails, your website copy. Written from your answers and put in an order that makes sense.

  4. 04

    Publish, and keep going

    Next week it asks what changed and writes the next round. The plan does not run out.

Outset — Argument section preview

Planned and written, week by week

You’ll never open a blank week again.

You bring what you know. Outset brings the plan.

No blank box, no prompting, no deciding what today’s post should be. Every week Outset tells you what to do next and writes the copy for you, in the order a marketer would.

  1. Week 1

    Your website copy

    Current

    Posts don’t work until there’s somewhere to send people.

  2. Week 2

    Your first posts

    Now they’ve got somewhere to land.

  3. Week 3

    Your client emails

    That list you’ve been meaning to do something with.

  4. Week 4

    Then week five. Then week six.

    It doesn’t run out.

Next up Monday · 10 minutes
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What it writes

Everything you’d have had to work out, already worked out

Written from your answers in the interview, not from a prompt. Which is why it reads like you wrote it. Because more or less, you did.

  • The announcement

    You’ve gone out on your own. This is the post that says so, without the press release voice.

  • LinkedIn posts

    For when you’ve actually got something to say.

  • Client stories

    What someone came to you with, what you did, how it went.

  • What you actually think

    The thing you’d say at dinner but haven’t said online.

  • Website and profile copy

    What you do and who for, without the corporate throat-clearing.

  • Client answers

    The question you’ve now been asked four times, written once.

  • Articles

    Longer pieces about the problem you fix, for whoever’s googling it at 11pm.

  • Client newsletters

    The monthly one that isn’t identical to every other firm’s.

  • Referral notes

    Written for one person, or for a list.

  • Email flows

    The welcome, the follow-up, the one that goes out when nothing has happened in a month.

None of it written from a prompt.

What this replaces

The other ways to solve this.

All four of these work. Two cost more than a new practice wants to spend, one costs your evenings, and one takes ten minutes.

  • Option 1 · A ghostwriter

    $2,000+ a month

    They’re good, and they still need briefing. You stay the bottleneck, and what you get back is LinkedIn posts.

  • Option 2 · An agency

    $3,000+ a month

    A retainer, a monthly call and a plan you sign off. It runs while you pay for it and leaves nothing behind.

  • Option 3 · Doing it yourself

    10+ hrs a week

    Deciding what to write is the part that takes the time. The writing was never the bottleneck.

  • Option 4 · Outset

    10minutes a week

    You answer questions about work you have already done. It decides what comes next.

    Free during beta

Outset is in beta and free to use while it is. When we do charge, it will be a monthly software price rather than a retainer, because the thing doing the work is software.

Built by two engineers over four years

Smiling man with short light brown hair and glasses wearing a blue buttoned shirt with arms crossed sitting in a modern office environment.
Christopher Bailey
Co-founder and President
Previously NuData Security, acquired by Mastercard.
Smiling man with short dark hair and light blue eyes, wearing a blue shirt and dark blazer, standing indoors with blurred background.
Michael Hughes
Co-founder and CTO
Previously Amazon, Meta and Mozilla.

They noticed the same thing over and over: people who knew what they were doing had nothing to show for it online. Not because they had nothing to say. Because nobody ever handed them a plan.

You don't need a marketing plan.
You need the next ten minutes.

You're on the list. We'll be in touch when spots open up.
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